The goji fruit contains polysaccharides, specifically four that are quite unique (LBP 1, 2, 3 and 4), which have been demonstrated to strongly fortify the immune system. These same polysaccharides have been found to be secretagogues, that is, substances that stimulate the secretion in the pituitary gland of human growth hormone (hGH), a powerful innate anti-aging hormone. Pure goji juice is the richest source of carotenoids, including beta carotene (more beta carotene than carrots), of all known foods or plants on Earth! Goji is a powerful antioxidant and is traditionally believed to fortify the body againstdisease and to provide the energy to overcome difficult obstacles in healing. Beta-carotene can be transformed into vitamin A under the influence of human liver enzymes. Being rich in trace minerals, goji juice contains significant amounts of zinc, calcium,germanium, selenium and phosphorus, plus many other novel compounds, such as solavetivone, not found in other foods or plants. The more we delve into the history and scientific research conducted on goji over the past several decades and the historical use over the past 3,000 years, the more one realizes that this small but powerful berry is worthy of trial and further investigation.