The wolfberry has been used in traditional Chinese medicine for many centuries. It is believed to have many important benefits including general strengthening of the immune system and longer life. It has only more recently come to the attention of Western culture where today you can buy it in natural, dried and juice forms from specialist health food shops as well as from online stores.

Claimed or implied benefits of goji berries cover the full spectrum of health issues, however the most commonly reported seems to be generally improved health and vitality.