Goji berries grow on small green-leafed vines that yield a bright red fruit with a shape most resembling a raisin. The berries are extremely delicate, and during harvest, they are shaken from the vine rather than being picked. To avoid spoiling, they are slowly dried in the shade. The texture of a goji berry is very chewy, and its taste is often described as a cross between a raisin and a cranberry.
Modern science has shown that this bright red berry not only contains extremely high levels of antioxidants, vitamins, and minerals, but also contains many unique phytochemicals, polysaccharides, and complex compounds that scientists are just beginning to understand.