Stress plays a pivotal role in fat storage. Because goji berries can help to alleviate stress, they can prevent a series of effects that lead to weight gain. When we are under stress, our adrenal glands produce too much of the "fight or flight" hormone, cortisol. Excess levels of cortisol prompt weight gain by:

* Telling our bodies to hang on to stored fat

* Increasing cravings for sugary, high-fat foods

* Directing food calories to be stored as fat, rather than being burned for energy

* Stopping the secretion of growth hormone

* Exhausting the adrenal glands, causing fatigue and encouraging overeating in an effort to replenish energy

As an adaptogen, goji berries can reduce the impact of stressful circumstances in our daily lives, thereby lowering unhealthy levels of cortisol and enabling us to burn body fat.